CEM Needs and Wants

Get this thinking and you will make THE difference.

So often folks muddle Needs and Wants so here we will see the difference and how you can develop a laser focus on REAL customer Needs (even when they don't now them!)

Customer Experience Management - Needs and Wants

Let's get to the bottom of this. What is the difference and how can we make sure we understand the difference. How do Apple know what we Need before we do? Why not asking customers what they want is an accepted strategy for the winners. Why building your business around Voice of Customer is doomed.

$19.79 USD